Ok let’s be honest.
Most of the people ,specially in Nepal ,when they hear about digital marketing, they think it’s just boosting post in Facebook page and posting bunch of different graphics.
It has now become a trend to boost posts in Nepal and because of that real digital marketers who have a real digital marketing skills are not getting clients. Because people they will also boost their post which will not generate any results.
But we must understand that, boosting post on Facebook page or Instagram is NOT DIGITAL MARKETING.
Digital Marketing refers to use of digital channels and technologies to promote or services and engage with customers.
It includes a wide range of online marketing activities,like:
Search Engine Optimization(SEO)
SEO (Search Engine Optimization) is the process of improving a website’s visibility in search engine results (such as Google) to attract more organic (unpaid) traffic.
Content Marketing
Content marketing is all about creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience — ultimately driving profitable customer action.
Paid Ads
Paid ads (paid advertising) are promotional messages that a business pays for to display to a target audience on platforms like search engines, social media, websites, or apps.
Simple definition
Paid ads are advertisements you pay for to promote a product, service, or brand to specific people.
Email Marketing
Email marketing is a digital marketing strategy where businesses send emails to a group of people to promote products, share updates, or build relationships with customers.
Here’s a clear breakdown so you can understand and use it effectively:
🔹 What Email Marketing Is Used For
- Promoting products or services
- Sending newsletters and updates
- Nurturing leads (turning prospects into customers)
- Retaining existing customers
- Sharing offers, discounts, or announcements